Short summary: This 30 to 45-minute talk explains how to sell UX in your company. It covers business and UX strategy, maturity models and specific examples of what to do to increase UX awareness in an organisation.
Summary: A good UX strategy is important to ensure the success of UX in an organization. It is hard for people who want to create a good UX strategy to move forward if there are no published examples of good UX strategies available.
Few examples of good UX strategies are currently publicly available. Available advice about UX strategies mostly comes in the form of general guidelines.
This talk presents a Stratega – a specific example of a non-trivial UX strategy (just like a persona is an example of a person, a user). The point of departure is a realistic scenario. The UX strategy has been reviewed by a number of UX strategy experts.
Target group: The talk is aimed at people who are interested in usability and user experience, but have little knowledge about it, for example software testers.
This talk includes interactive quizzes and short videos.