This page attempts to answer the question, “Why invest in UX maturity?” It shows the various chances and risks at each UX maturity level.
| Level | Chances | Risks |
|---|---|---|
| Innovating | ► Your profound understanding of customers, which comes from careful user research, enables you to add value that none of your competitors currently deliver ► Your products are not only usable, they are desirable ► Customers are willing to pay more for your products because of your proverbially great UX | ► Substantial costs of maintaining the UX department ► "Snakes in UX Heaven" - hiring UX professionals or consultants who rely on opinion |
| Predictable | ► There is little or no risk of releasing an unusable product ► The total cost of the UX effort is known from the early phases of the development ► The need for support is reduced | Same as "Innovating" |
| Established | ► Your brand is strengthened by the uniform appearance of your products | ► Changes in key management may disrupt the UX effort |
| Managed | ► The first positive effects of your UX investment is felt by customers | |
| Performed | None | Same as "Incomplete" |
| Incomplete | None | ► Users will not use your product because it does not meet their needs ► Users will not use your product because they can't figure out how to use it ► Support is overwhelmed ► Your products are scorned in reviews ► Designers feel that their talent is completely wasted |