Benefits of increased UX maturity

This page attempts to answer the question, “Why invest in UX maturity?” It shows the various chances and risks at each UX maturity level.

LevelChancesRisks
Innovating► Your profound understanding of customers, which comes from careful user research, enables you to add value that none of your competitors currently deliver
► Your products are not only usable, they are desirable
► Customers are willing to pay more for your products because of your proverbially great UX
► Substantial costs of maintaining the UX department
► "Snakes in UX Heaven" - hiring UX professionals or consultants who rely on opinion
Predictable► There is little or no risk of releasing an unusable product
► The total cost of the UX effort is known from the early phases of the development
► The need for support is reduced
Same as "Innovating"
Established► Your brand is strengthened by the uniform appearance of your products► Changes in key management may disrupt the UX effort
Managed► The first positive effects of your UX investment is felt by customers
PerformedNoneSame as "Incomplete"
IncompleteNone► Users will not use your product because it does not meet their needs
► Users will not use your product because they can't figure out how to use it
► Support is overwhelmed
► Your products are scorned in reviews
► Designers feel that their talent is completely wasted