Assessing UX maturity

You can’t judge your own baby

“You can’t judge your own baby,” so you will need a qualified neutral external expert to assess your team’s or your organization’s UX maturity. Or, even better, two neutral experts, working independently.

A UX maturity assessment of an organization is carried out by assessing a number of recent representative development projects of an organization. Each assessment may produce different results. 

The overall assessment is based on the individual assessments. The findings from the individual assessments are hidden in the final results in order to preserve the anonymity of the projects and people. Assessments are always about the practices of a company or a team, not about individuals. 

Some of my experiences regarding the assessment of UX maturity are:

  • An assessment requires professional judgement
  • Both the UX maturity of an organization and a project team can be assessed.
  • The UX maturity of an organization is the UX maturity of the project team with the lowest UX maturity.
  • Some managers believe that their organization’s UX maturity is much higher than what an external expert would conclude.

A trustworthy assessment of UX maturity takes time. It’s not enough to base the assessment on ten informal 30-minute chats with UX professionals and managers of the organization. The assessment must include reviews of key deliverables by a UX expert. A UX maturity assessment must include, for example, observing an interview, reading the subsequent summary of the interview, checking user requirements, observing usability test sessions, and reading a randomly selected usability test report.

Open questions

  • How do you determine if a consultant who is offering to assess the UX maturity of your organization is qualified for the job?
  • What qualifications are needed to assess an organization at the highest UX maturity level?


Timo Jokela provided helpful comments and suggestions for the content of this page.