UX maturity assessment

DialogDesign can help you understand your UX maturity and improve your UX capabilities.

We help you by:

  • Relating UX goals to business goals.
  • Assessing the maturity of your organization or team based on a checklist. We use the UX maturity scale shown below, which is based on the ISO 33020 standard.
  • Pointing out what specific actions you can take to improve your UX capabilities
  • Offering UX management and strategy courses for UX professionals. We do not offer general management courses.

UX goals that are not tied to business goals are worthless or even harmful.
It is not a UX goal to create personas, conduct interviews or run usability tests. Such tactics can be useful to accomplish business goals

A buyer’s guide to UX maturity assessment

Many consultancies are offering to assess your organization’s UX maturity and to guide your organization in increasing its UX maturity.

Here are a few things to consider when selecting a consultancy:

  • What is their UX expertise? Have they conducted user interviews, usability testing and other basic UX research activities?
  • Are they relying solely on checklists? Or are they basing their UX maturity assessements on in-depth interviews of team members and a careful inspection of the organization’s UX deliverables such as summaries of interviews, user requirements, usability test reports and more?
  • Have they published peer-reviewed articles or papers about UX maturity and UX strategy?