If your system forces people instead of helping them, you're not fit as a computer scientist.

-- Christian Andersen
(Danish professor)

If there's a 'trick' to it, the user interface is broken.

-- Douglas W. Andersson
 

It’s easy to be hard, but its hard to be easy

-- Joel Baskin

We cannot allow engineers to build products for an idealized rational user when real humans are irrational: we must design for the way users actually behave.

-- Jakob Nielsen

Websites are a product which you ask people to buy, using their time and attention as currency.

-- Tom du Pré

People often test to decide which color drapes are best, only to learn that that they forgot to put windows in the room.

-- Steve Krug

A whole lot of companies went out of business because their users were too 'stupid.'

-- Randolph Bias

Most advertising agencies that I come across have absolutely awful websites. They’re all flash and no substance, all getting attention and very little giving attention. They are so obsessed with being seen to be original that they’ve become ridiculous.

-- Gerry McGovern

Any fool can make things bigger, more complex, and more violent. It takes a touch of genius – and a lot of courage – to move in the opposite direction.

-- Albert Einstein

Users: Those things that make it possible for us to pay you.

-- Matthew Oliphant