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Usability must be experienced
- not just sermonized. DialogDesign’s talks and courses therefore contain lots
of practical and realistic exercises.
Here’s an example of a
DialogDesign
exercise in user-centered design. Take a look at the above page,
which is from an old version of the
American Red Cross home
page.
On this page, users can sign
up for news and updates. Can you provide three to five tips on how to make
this page more user-centric?
Solution
Usability
tests show that users expect
1. An
informative title or a brief explanation of the page’s purpose.
2. Information
about how often the newsletter appears.
3. An example.
Include a link to one or more newsletters so users can form their own opinion
on how relevant the newsletter is to them.
4. It must be
very easy to unsubscribe. Explain how easy it is.
5. A link to a
usable privacy policy. Explain that the user’s email address will be used
solely for sending newsletters.
Many websites
comply with these rules - for example,
www.gerrymcgovern.com
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